Many may consider a “boutique” firm to cater
to high end only, or possibly too small to break into the competitive real
estate market. In reality, these firms are extremely
specialized businesses with a culture centered on customer
service and professionalism. As a client of Signature Real Estate Services, you can expect above average representation in any transaction from a quaint condo unit to a sprawling estate and everything in between. You will rest assured knowing that not only your Broker but the entire office is working to assist you for a smooth and skilled transaction.
How is a boutique firm
similar to a large real estate company?
In an age of technology where bigger is often
better and instant gratification is expected, a Boutique Real Estate Firm, like
Signature Real Estate Services, stands among the best.
- Boutique
firms offer the same Multiple Listing Service (MLS)
representation as larger companies. Meaning, all companies have the same
access level to the same properties whether representing a buyer or a
seller. - Online
marketing offerings at larger
companies and boutique firms are equal. Your property will be represented
on major home buying and selling sites like REALTOR.com, Homes.com, Zillow
and Trulia and many others. - Much
of the technology that REALTORS® provide their
clients are provided through the MLS system. This technology is available
to both large companies and boutique firms. - Large
real estate companies have high quality marketing products,
just like a boutique firm. Often, boutique firms are able to specialize
their marketing even more than larger firms.
So, why is a Boutique
Real Estate Firm Best?
1. Quality of Quantity.
Boutique firms know that each client has
different needs. Instead of focusing on the number of homes they purchase
or sell, the boutique firm can concentrate on Customer Service.
The boutique firm knows that your opinion has a more significant impact than at
a larger company, and will strive for your satisfaction.
2. Support from their office.
The small close-knit group that a Boutique
Firm creates helps to facilitate the needs of each broker and therefore each
need of their clients. By choosing a boutique firm you can guarantee that
the entire office is dedicated to your best interest.
3. Established and Top-Tier Agents.
The owner or hiring manager is working to
cultivate a small and professional environment, which means only the best and most
driven will be selected. At a boutique firm, you can expect each broker
to be proficient and dedicated to each client.
4. Vigilant
about cultivating the culture and brand of the firm.
Unlike a larger company, a Boutique firm has
something to prove and doesn’t have a large brand name to use as a source of
their worth. Your boutique firm is eager to show their ability to
complete with a larger firm.
5. Innovation
and customization happen more quickly.
Large companies have more “red tape” and
company regulations that restrict the ability of your broker to be
innovative. A boutique firm offers instant communication with the company
owner, allowing for quick and cutting-edge customization in marketing your
home. Most marketing is done in-house, so your broker won’t need to wait
for weeks before your home is represented in the market place.
6. Boutique firms care
about the rights of buyers and sellers more than building a business empire.
Many boutique real estate firms have strong
options regarding the rights of their clients, rights of other REALTORS® and
their small business. Their primary cause is not to build a business
empire, but to be sure their community thrives through home ownership.
7. Your community
comes first.
Your community is your boutique firm’s
community. Your boutique firm will typically be committed to an economically
sound, beautiful and welcoming community because their business only does well
if the community does well.
8. Your transaction is always with your agent. 
With a focus on customer satisfaction, your
broker will not give your contract to a closing coordinator. Closing
coordinators are typically used by larger companies so a broker can begin work
with their next client. Our brokers will see your transaction through
from the beginning to the end. No paperwork or important information will
be lost in the shuffle, so you can be assured that you are well represented
throughout the entire process.
